Hi, my name is Rabiah and I am a User Experience researcher passionate about unraveling the intricacies of the human experience. I have a Masters in Human Centered Design and over 3 years of combined experience in the health and consumer goods spaces. My expertise lies at the crossroads of behavioral sciences and technological innovation, where I leverage my skills to enhance user interactions and elevate digital experiences.  Scroll down to catch a glimpse of my story through my projects and meet the organizations I was fortunate enough to work with.

 

Consultancy Projects

Google Weather

Research Objective: Understanding users interactions with weather apps in their daily routine.
Research Plan: 3-week Diary Study with 12 participants in each the UK, Germany, France; followed by User Interviews.

My Role:

  • Developed research plan
  • Setup Qualtrics survey for Diary Study
  • Kept daily track of Diary Study Data
  • Conducted User Interviews
  • Conducted Data Analysis for both Diary Study and User Interviews
  • Made and presented presentation to share findings with the client

Meta Ray-ban

Research Objective: Measuring how quickly and effectively users can complete tasks while using the newly launched Meta Ray-ban smart glasses.
Research Plan: In-person Usability Study spanning 1-1.5 hours

My Role:

  • Reviewed Research Plan
  • Ran multiple dry-runs to familiarize myself with the product and tasks
  • Moderated Usability sessions
  • Tracked and gathered quant and qual data
  • Troubleshooting technical difficulties throughout the study

Case Studies

Mobile Health & Behavior Change

Mobile Health & Behavior Change

Increasing User Retention In Lifestyle Applications

Gamification & Mental Health

Gamification & Mental Health

Increasing User Engagement Through Gamification

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